Identity area
Reference code
CA ON00389 C6-17
Title
American advertising
Date(s)
- 1947 (Creation)
Level of description
File
Extent and medium
1 offprint
Context area
Name of creator
(1911-1980)
Archival history
Immediate source of acquisition or transfer
Content and structure area
Scope and content
McLuhan, Marshall. "American Advertising." Mass Culture: the Popular Arts in America,edited by Bernard Rosenberg and David Manning White, Free Press, 1957, pp. 435-42.
Appraisal, destruction and scheduling
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Conditions governing reproduction
Language of material
Script of material
Language and script notes
Physical characteristics and technical requirements
Finding aids
Finding aid
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Note
Offprint from Horizon, No. 93-4, October, 1947, pp. 132-41. No original.
Alternative identifier(s)
Classification Type
Offprint
Location
Box 1 File 17
Access points
Subject access points
Place access points
Name access points
- McLuhan, Marshall (Subject)
Genre access points
Description control area
Description identifier
Institution identifier
Rules and/or conventions used
Dates of creation revision deletion
Added by H Bumrah, 30 October 2017