File 17 - American advertising

Identity area

Reference code

CA ON00389 C6-17

Title

American advertising

Date(s)

  • 1947 (Creation)

Level of description

File

Extent and medium

1 offprint

Context area

Name of creator

McLuhan, Marshall
(1911-1980)

Repository

University of St. Michael's College, John M. Kelly Library, Special Collections

Archival history

Immediate source of acquisition or transfer

Content and structure area

Scope and content

McLuhan, Marshall. "American Advertising." Mass Culture: the Popular Arts in America,edited by Bernard Rosenberg and David Manning White, Free Press, 1957, pp. 435-42.

Appraisal, destruction and scheduling

Accruals

System of arrangement

Conditions of access and use area

Conditions governing access

Conditions governing reproduction

Language of material

    Script of material

      Language and script notes

      Physical characteristics and technical requirements

      Finding aids

      Finding aid

      marshall-mcluhan-collection.pdf

      Allied materials area

      Existence and location of originals

      Existence and location of copies

      Related units of description

      Related descriptions

      Notes area

      Note

      Offprint from Horizon, No. 93-4, October, 1947, pp. 132-41. No original.

      Alternative identifier(s)

      Classification Type

      Offprint

      Location

      Box 1 File 17

      Access points

      Subject access points

      Place access points

      Name access points

      Genre access points

      Description control area

      Description identifier

      Institution identifier

      Rules and/or conventions used

      Dates of creation revision deletion

      Added by H Bumrah, 30 October 2017

      Language(s)

        Script(s)

          Sources

          Accession area