File 17 - American advertising

Identity area

Reference code

CA ON00389 20-17

Title

American advertising

Date(s)

  • 1947 (Creation)

Level of description

File

Extent and medium

1 offprint

Context area

Name of creator

(1911-1980)

Archival history

Immediate source of acquisition or transfer

Content and structure area

Scope and content

McLuhan, Marshall. "American Advertising." Mass Culture: the Popular Arts in America,edited by Bernard Rosenberg and David Manning White, Free Press, 1957, pp. 435-42.

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Notes area

Note

Offprint from Horizon, No. 93-4, October, 1947, pp. 132-41. No original.

Alternative identifier(s)

Classification Type

Offprint

Location

Box 1 File 17

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