Contains VHS, Beta U-Matic cassette tapes; 8mm, 16mm and 35mm film reels and audio cassette tapes. The content of the recordings ranges widely and includes: recordings of speeches and conferences; media interviews and news spotlights featuring the company, Thomas J. Bata and/or Sonja Bata; Bata company promotional videos (including commercials and advertising spots); company-related historical highlights (complied by Bata employees); and HR and Technical department training videos, among other subjects.
abstract Includes corporate files from the Canadian Bata Shoe Company (including correspondence; legal and financial records; product development, marketing and promotional files; technical and production-related files, and human resources files). The bulk of the material was created by the Canadian Bata company, however many records relate to several of the oraganization’s international outposts, including companies headed in Africa, India, Asia and Europe. The collection also includes press clippings and other publications about the Bata Company and its historical significance. There are also a small number of Bata family records, primarily for Thomas J. Bata (1914-2008), Sonja I. Bata, Tomáš Baťa (1876-1932) and Marie Bata.