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Marshall McLuhan Collection
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"A Tetrad" original preparatory material

This file contains materials from the process of creating "A Tetrad: Measuring McLuhan's Impact," a chapbook honouring Marshall McLuhan, "a St. Michael’s professor who rattled the world with his take on the influence of media and technology. The chapbook is both a digital and a hand-printed instance of McLuhan’s tetrad concept.

Master Printer Deborah Barnett, in collaboriation with Archivist Simon Rogers, printed the chapbook in the Kelly Library Print Studio in January 2019, while Conservation Manager Natasa Krsmanovic planned and facilitated the sewing.

The chapbook comes in two numbered editions: a pamphlet-stitched version of 125 copies and a Coptic-bound version in a run of 25. Both editions are letterpress printed from plates on 100% cotton paper and are die cut and hand sewn. The file contains samples of both and more.

"McLuhan on Campus" exhibition panels and press

The file contains 30 exhibition panels from the exhibition "McLuhan on Campus: Local Inspirations, Global Visions" (John M. Kelly Library, Oct 13 – Dec 20, 2016) as well as "St.Michael's; University of St. Michael's College in the University of Toronto Alumni Magazine" vol. 55, no. 2, Fall 2016. The magazine's cover says "Remembering McLuhan; New Exhibit Shines Spotlight on Visionary Educator." [article p.19]

The exhibition explores the development of Marshall McLuhan’s theories in the context of his academic and personal life at the University of St. Michael’s College. McLuhan’s central role in the rise of the Toronto School of Communication is presented through artifacts, audio, texts, video and photographs selected from archival repositories across the University of Toronto and the Federated Colleges of St. Michael’s, Trinity and Victoria.

The exhibition features items drawn from the Special Collections and holdings at St. Michael’s, including material from the Sheila and Wilfred Watson archives, Donald Theall papers and Marshall McLuhan collection. Rare and intimate examples on display include McLuhan’s correspondence and collaborations with friends and colleagues on campus such as Claude Bissell, Tom Easterbrook, Carl Williams, Harold Innis, Edmund Carpenter and Northrop Frye.

"McLuhan on Campus" exhibition test prints

"McLuhan on Campus: Local Inspirations, Global Visions" was an exhibit in the John M. Kelly Library from Oct 13 – Dec 20, 2016.

The exhibition explores the development of Marshall McLuhan’s theories in the context of his academic and personal life at the University of St. Michael’s College. McLuhan’s central role in the rise of the Toronto School of Communication is presented through artifacts, audio, texts, video and photographs selected from archival repositories across the University of Toronto and the Federated Colleges of St. Michael’s, Trinity and Victoria.

The exhibition features items drawn from the Special Collections and holdings at St. Michael’s, including material from the Sheila and Wilfred Watson archives, Donald Theall papers and Marshall McLuhan collection. Rare and intimate examples on display include McLuhan’s correspondence and collaborations with friends and colleagues on campus such as Claude Bissell, Tom Easterbrook, Carl Williams, Harold Innis, Edmund Carpenter and Northrop Frye.

American advertising

McLuhan, Marshall. "American Advertising." Mass Culture: the Popular Arts in America,edited by Bernard Rosenberg and David Manning White, Free Press, 1957, pp. 435-42.

Brainy parallel

McLuhan, Marshall. "Brainy Parallel." Letter to the editor. The Globe and Mail [Toronto, Ont.], 12 February 1977, p. 7.

Canadian Poetry

McLuhan, Marshall. "Canadian Poetry." The Concise Encyclopedia of English and American Poets and Poetry, edited by Stephen Spender and Donald Hall, Hutchinson, 1965, pp. 68-70.

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