Readers' Club of Canada

Identity area

Type of entity

Corporate body

Authorized form of name

Readers' Club of Canada

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        Description area

        Dates of existence

        1959-[19-?]

        History

        The Readers' Club of Canada was launched by Peter and Carol Martin in 1959. At the time, it was the only book club in Canada to offer its members an entirely Canadian book selection. When the club got into financial difficulty in 1978, it was sold to New Leaf, the holding company that owned Saturday Night magazine. Substantial investments in promotion failed to raise the club's membership from 6000 to a target 20 000, and it was eventually closed down by Saturday Night's next owner, Norman Webster.

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        Authority record identifier

        Institution identifier

        Thomas Fisher Rare Book Library, University of Toronto

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