Identity area
Type of entity
Corporate body
Authorized form of name
Readers' Club of Canada
Parallel form(s) of name
Standardized form(s) of name according to other rules
Other form(s) of name
Identifiers for corporate bodies
Description area
Dates of existence
1959-[19-?]
History
The Readers' Club of Canada was launched by Peter and Carol Martin in 1959. At the time, it was the only book club in Canada to offer its members an entirely Canadian book selection. When the club got into financial difficulty in 1978, it was sold to New Leaf, the holding company that owned Saturday Night magazine. Substantial investments in promotion failed to raise the club's membership from 6000 to a target 20 000, and it was eventually closed down by Saturday Night's next owner, Norman Webster.
Places
Legal status
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Mandates/sources of authority
Internal structures/genealogy
General context
Relationships area
Access points area
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Control area
Authority record identifier
Institution identifier
Thomas Fisher Rare Book Library, University of Toronto