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Syd Kessler and Jody Colero operated a number of commercial studios from the 1970s to 2000. Hamilton born Syd Kessler began working in media in 1966 when he was hired by Chuck Blore Creative Services, a Los Angeles-based radio production company. Over the next five years, Kessler learned his way around a recording studio while also freelance writing for the prime time comedy show, Laugh-In. Returning to Toronto in 1971, Kessler obtained work writing for television shows such as Wayne and Schuster and began working on commercials with noted jingle writer and film composer Ben McPeek. Kessler joined the Cockfield Brown Advertising Agency in 1973; it was here that he met Cubby Marcus, who would become his mentor.
By 1975, Kessler had started his own company, WAMO (Words and Music Organization), which then became Kessler, Morrison, Meteskey and Giacomelli Inc. Three years later, he founded Kessler Productions (later Kessler Music Corp.), which over the next several years became the largest jingle company in Canada. In 1981, Kessler acquired Berryman Studios and Sounds Interchange and formed the Air Company and Creative Interchange. These two companies dominated the advertising business in Canada for nearly a decade, with Kessler co-writing, producing and/or directing commercials for major companies including Coca-Cola, Esso, Air Canada, McDonald’s and others. In 1988, John Labatt Ltd. merged with Kessler Music Corp, thereby forming a new entity called Supercorp. Five of Kessler’s competitors came under the Supercorp umbrella; one of these, Einstein Brothers, included Jody Colero.
Following a change in direction in 1994, Kessler sold his shares in Supercorp and started a new company called The Kessler Group. In 1997, Kessler became co-director of KPMG e-commerce practice. He retired in 2000, and published a book (called The Perfect System) in 2005, and currently lives in Toronto.
Jody Colero began his professional career in 1977, working as an engineer at Thunder Sound. He subsequently worked in A & R, signing notable Canadian pop and rock artists such as Teenage Head, Harlequin and David Bendeath while helping to develop a number of successful Canadian songwriters like Mary Margaret O’Hara and Tim Thorney. Colero also worked with such notable Canadian acts as Dr. Music and Craig Russell. In 1985, Colero formed Einstein Brothers Music Inc. with two partners that he subsequently bought out. The company was acquired by Kessler’s Supercorp in 1992. Shortly afterwards, Colero created the Einstein Brothers Record label, which enjoyed some success with Cassandra Vassik and Charlie Major. Einstein Brothers Inc. was acquired by Supercorp in 1992 and, after its dissolution, Colero became the sole owner of the company that he once co-owned. After a brief sabbatical at the end of 2001, Colero returned to the advertising business with a new company called Silent Joe. He continues to create musical products for all media.
In addition to their advertising work, both Kessler and Colero served as executive producers or worked ‘hands on’ on commercial recordings by Bob and Doug MacKenzie, Rick Moranis and Mary Margaret O’Hara, among others. Kessler and Colero’s work has been well-regarded within the advertising, music and broadcasting communities, and they have earned countless awards: AMPAC (Advertising Music Producers Association of Canada), Andys (Advertising Club of New York), Bessies, Canadian Radio Commercial Awards, Canadian TV Commercials Festival, CLIOs (International Broadcasting Awards), International Film & TV Festival awards, Toronto Art Directors Club Awards, and others.
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Silent Joe http://www.silentjoe.ca/
Kessler, Syd. The Perfect System (Toronto: Stoddart, 2000).
Lacey, Liam. “The luckiest man in Canada brews up one heck of a deal.” The Globe and Mail, November 7, 1987.
“Sony Music launches Einstein Brothers label.” Canada NewsWire, October 4, 1991.
Hampson, Sarah. “King of hyperbole.” The Globe and Mail, September 21, 2000, R3.
Papoe, Bob. “Jinglemeister blends creativity, business.” The Toronto Star, January 16, 1991, B1.
Taylor, Bill. “Narrow escapism.” The Toronto Star, March 13, 1995, C1.